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When you ask Hannah Lopez what has made the biggest difference in her entrepreneurial journey, her answer isn't marketing, sales, or even accounting. It's community. "Community has been the only way for me to get ahead." That belief is one of the many reasons Hannah became part of the Ember Women community—to surround herself with ambitious women who genuinely want to support one another as they grow their businesses. As the founder of Lopez & Associates, LLC, Hannah helps bu

One of my favorite moments as the founder of Ember Women didn't happen on a stage or a boradroom, it happened quietly, after an event had ended. As women lingered in the room, exchanging hugs, business cards, and stories, I noticed two members deep in conversation. They had met through Ember Women, discovered their businesses complemented one another, and decided to collaborate. What started as a simple introduction turned into a genuine partnership—one that continued long af

There are certain women you meet who immediately make you feel like you can exhale. They have a calming presence that invites you to slow down, be yourself, and simply exist without pretending to have it all together. Amanda is one of those women. As the founder of Lux Healing Arts, Amanda has dedicated her life to helping women reconnect with themselves. Through Human Design coaching, Reiki, breathwork, sound healing, and transformational retreats, she creates spaces where w

Research shows that one of the biggest reasons people avoid asking for help isn't a lack of need—it's a fear of how they'll be perceived. In their study, Why Didn't You Just Ask? Underestimating the Discomfort of Help-Seeking, researchers Vanessa K. Bohns and Francis J. Flynn found that people consistently overestimate how uncomfortable it will be to ask for help and underestimate how willing others are to provide it. In other words, we create stories in our minds about being

There have been so many moments in my business where I knew what the right decision was… and still hesitated. Not because I didn’t have the answer—but because I didn’t trust myself enough to follow it. I was starting with a new client. He had over 30 employees. On my first day, I was excited to get started and develop a marketing plan. When I arrived at the office, I smiled at everyone and made small talk with as many people as I could. Then I entered the boardroom and everyt

I’m going to date myself here and I’m ok with that. When I first started building websites, I used html and php code. I spent countless hours at my desk at the Utah Department of Health building websites from a blank white screen. It was fabulous and frustrating. Now let’s fast forward to today where websites are being built and rebuilt every second. How do you get your website to stand out from the millions out there? It is not about the beautifully branded site, it’s abou

What if confidence in networking had nothing to do with a perfect pitch or saying all the right things? The real shift happens when you stop trying to impress and start showing up as your full, authentic self—open, curious, and ready for meaningful conversation. When the pressure fades, networking transforms from something intimidating into something energizing and impactful. This approach not only sharpens your communication skills but naturally expands your opportunities an

If you’ve ever wanted to reach out to a business you admire, a woman you’d love to partner with, or a brand that feels aligned with your mission—but stopped yourself because you didn’t want to sound “salesy”… you’re not alone. Collaboration can feel vulnerable. Believe me I know. I have sent out 100s of emails to female business owners asking to use their space for an Ember Women event or companies to sponsor networking events. I’ll never forget when I had a dream of hosting

And Why It’s Holding Your Business Back More Than You Think We often talk about branding and messaging as something outward-facing—meant for customers, clients, and the public. But here’s the truth I’ve seen over and over again in organizations of every size: If your internal communication isn’t clear, your external messaging never will be. Teams can’t communicate what they don’t understand. And unclear internal communication doesn’t just cause confusion—it quietly drains pro

We’ve all had those big, exciting ideas that keep us awake at night—the kind that light up your brain and make you think, “This could change everything.” The vision is crystal clear, full of potential and possibility. But then comes the tricky part: turning that vision into something real, tangible, and actionable. If you’ve ever felt stuck between dreaming and doing, you’re not alone. I’ve been there too, and it’s taught me a few valuable lessons about what it takes to cross

I check out during the holidays. When I was working at the Utah Department of Health all of the agencies we worked with were out of the office from December 20 to January 6th. Why I never worked for an agency is beyond me. I celebrate the holidays and if you were a fan of my last business Hint of Lavender then you understand my level of celebrating. I want to be with my family, bake all day long and watch as many holiday movies as we can. I understand that is not everyone’s c

Strong communication is the backbone of any thriving small business—but it’s also one of the first things to break down as teams grow, pivot, or juggle multiple roles. If you’ve ever felt like your message isn’t landing, your team is misaligned, or tasks are falling through the cracks, you’re not alone. Communication gaps can quietly chip away at productivity, morale, and trust. The good news? Most of them are fixable once you know what to look for. Below are five common comm

In the world of business, the old saying “it’s not what you know, it’s who you know.” I’ve been saying this a lot lately with the intention of building my network. I have attended so many female focused events, in the Salt Lake area and Summit county, hell I went to Arizona last month to a conference so I can meet more like-minded women. What I have realized over the last three years is that the real magic happens when I have relationships that are built on authenticity, enco

If you’ve ever felt like your team is misaligned, your messaging is inconsistent, or you’re doing all the talking but no one’s really hearing—you’re not alone. Communication is the heartbeat of any successful organization, and if the communication is not open, clear, and concise the organization can lose its pulse. That’s where a Communication Assessment comes in. Think of it as a deep-dive audit of how your internal messaging flows—what’s working, what’s not, and what could

Want to create content that connects on more than just a surface level? In this blog post, we break down how to build real emotional connection and community through the power of storytelling and meaningful engagement. You’ll learn 4 ways to use storytelling in your captions to build trust, spark emotion, and bring your audience into your world—plus 5 practical ways to keep that connection strong by actively engaging with your followers. If you’re ready to move beyond likes a

In this post, we break down a smarter, more strategic way to show up online. You’ll learn how to balance value-driven content with promotional messaging, how to educate your audience in meaningful ways, and how batch-creating content can save you serious time and energy. Whether you’re launching something new or just trying to stay visible without burning out, this guide will help you create content that connects—and converts.

Want to write emails your audience actually reads? This blog post gives you 7 easy formatting tips to make your emails more skimmable, engaging, and effective—plus 8 subject lines that spark curiosity and 25 high-converting CTA ideas to boost your click-through rate. Whether you're new to email marketing or ready to refine your strategy, this guide will help you simplify your message and get results.

Your brand story is more than a background—it’s the heartbeat of your business. It’s what helps people connect with you, trust you, and remember you. In this blog, we’ll explore how a compelling brand story builds emotional connection, sets you apart from competitors, and becomes the foundation for meaningful, lasting growth.

I remember when I first learned about lead magnets thinking, “Agh! This feels salesy!” At the time my husband (who also is in marketing) was reading Russell Brunson’s “Secrets” trilogy—DotCom Secrets, Expert Secrets, and Traffic Secrets—which are packed with powerful marketing insights. Hearing about strategic sales funnels and great funnel leads your ideal customer were great and all but again it all felt very sleazy sales to me. Just for the record I have matured and found

If you know my story you know that I worked at the Utah Department of Health for 16 years. As a communications coordinator there I worked on multimillion dollar campaigns, grew several social media channels, and wrote newsletters promoting our programs. Now that is the keyword, programs. Up until three years ago I marketed programs provided to the public. There was no money exchanged. We were basically selling information. Since leaving the government sector, I’ve had to lea