Business Growth

One of my favorite moments as the founder of Ember Women didn't happen on a stage or a boradroom, it happened quietly, after an event had ended. As women lingered in the room, exchanging hugs, business cards, and stories, I noticed two members deep in conversation. They had met through Ember Women, discovered their businesses complemented one another, and decided to collaborate. What started as a simple introduction turned into a genuine partnership—one that continued long af

There have been so many moments in my business where I knew what the right decision was… and still hesitated. Not because I didn’t have the answer—but because I didn’t trust myself enough to follow it. I was starting with a new client. He had over 30 employees. On my first day, I was excited to get started and develop a marketing plan. When I arrived at the office, I smiled at everyone and made small talk with as many people as I could. Then I entered the boardroom and everyt

I’m going to date myself here and I’m ok with that. When I first started building websites, I used html and php code. I spent countless hours at my desk at the Utah Department of Health building websites from a blank white screen. It was fabulous and frustrating. Now let’s fast forward to today where websites are being built and rebuilt every second. How do you get your website to stand out from the millions out there? It is not about the beautifully branded site, it’s abou

What if confidence in networking had nothing to do with a perfect pitch or saying all the right things? The real shift happens when you stop trying to impress and start showing up as your full, authentic self—open, curious, and ready for meaningful conversation. When the pressure fades, networking transforms from something intimidating into something energizing and impactful. This approach not only sharpens your communication skills but naturally expands your opportunities an

If you’ve ever wanted to reach out to a business you admire, a woman you’d love to partner with, or a brand that feels aligned with your mission—but stopped yourself because you didn’t want to sound “salesy”… you’re not alone. Collaboration can feel vulnerable. Believe me I know. I have sent out 100s of emails to female business owners asking to use their space for an Ember Women event or companies to sponsor networking events. I’ll never forget when I had a dream of hosting

We’ve all had those big, exciting ideas that keep us awake at night—the kind that light up your brain and make you think, “This could change everything.” The vision is crystal clear, full of potential and possibility. But then comes the tricky part: turning that vision into something real, tangible, and actionable. If you’ve ever felt stuck between dreaming and doing, you’re not alone. I’ve been there too, and it’s taught me a few valuable lessons about what it takes to cross

I check out during the holidays. When I was working at the Utah Department of Health all of the agencies we worked with were out of the office from December 20 to January 6th. Why I never worked for an agency is beyond me. I celebrate the holidays and if you were a fan of my last business Hint of Lavender then you understand my level of celebrating. I want to be with my family, bake all day long and watch as many holiday movies as we can. I understand that is not everyone’s c

In the world of business, the old saying “it’s not what you know, it’s who you know.” I’ve been saying this a lot lately with the intention of building my network. I have attended so many female focused events, in the Salt Lake area and Summit county, hell I went to Arizona last month to a conference so I can meet more like-minded women. What I have realized over the last three years is that the real magic happens when I have relationships that are built on authenticity, enco

Want to create content that connects on more than just a surface level? In this blog post, we break down how to build real emotional connection and community through the power of storytelling and meaningful engagement. You’ll learn 4 ways to use storytelling in your captions to build trust, spark emotion, and bring your audience into your world—plus 5 practical ways to keep that connection strong by actively engaging with your followers. If you’re ready to move beyond likes a

In this post, we break down a smarter, more strategic way to show up online. You’ll learn how to balance value-driven content with promotional messaging, how to educate your audience in meaningful ways, and how batch-creating content can save you serious time and energy. Whether you’re launching something new or just trying to stay visible without burning out, this guide will help you create content that connects—and converts.

If you know my story you know that I worked at the Utah Department of Health for 16 years. As a communications coordinator there I worked on multimillion dollar campaigns, grew several social media channels, and wrote newsletters promoting our programs. Now that is the keyword, programs. Up until three years ago I marketed programs provided to the public. There was no money exchanged. We were basically selling information. Since leaving the government sector, I’ve had to lea

Learn how to confidently pitch your small business to media outlets, build authentic relationships with journalists, and land meaningful PR.