Marketing & Communication

I’m going to date myself here and I’m ok with that. When I first started building websites, I used html and php code. I spent countless hours at my desk at the Utah Department of Health building websites from a blank white screen. It was fabulous and frustrating. Now let’s fast forward to today where websites are being built and rebuilt every second. How do you get your website to stand out from the millions out there? It is not about the beautifully branded site, it’s abou

If you’ve ever wanted to reach out to a business you admire, a woman you’d love to partner with, or a brand that feels aligned with your mission—but stopped yourself because you didn’t want to sound “salesy”… you’re not alone. Collaboration can feel vulnerable. Believe me I know. I have sent out 100s of emails to female business owners asking to use their space for an Ember Women event or companies to sponsor networking events. I’ll never forget when I had a dream of hosting

And Why It’s Holding Your Business Back More Than You Think We often talk about branding and messaging as something outward-facing—meant for customers, clients, and the public. But here’s the truth I’ve seen over and over again in organizations of every size: If your internal communication isn’t clear, your external messaging never will be. Teams can’t communicate what they don’t understand. And unclear internal communication doesn’t just cause confusion—it quietly drains pro

Strong communication is the backbone of any thriving small business—but it’s also one of the first things to break down as teams grow, pivot, or juggle multiple roles. If you’ve ever felt like your message isn’t landing, your team is misaligned, or tasks are falling through the cracks, you’re not alone. Communication gaps can quietly chip away at productivity, morale, and trust. The good news? Most of them are fixable once you know what to look for. Below are five common comm

If you’ve ever felt like your team is misaligned, your messaging is inconsistent, or you’re doing all the talking but no one’s really hearing—you’re not alone. Communication is the heartbeat of any successful organization, and if the communication is not open, clear, and concise the organization can lose its pulse. That’s where a Communication Assessment comes in. Think of it as a deep-dive audit of how your internal messaging flows—what’s working, what’s not, and what could

Want to create content that connects on more than just a surface level? In this blog post, we break down how to build real emotional connection and community through the power of storytelling and meaningful engagement. You’ll learn 4 ways to use storytelling in your captions to build trust, spark emotion, and bring your audience into your world—plus 5 practical ways to keep that connection strong by actively engaging with your followers. If you’re ready to move beyond likes a

In this post, we break down a smarter, more strategic way to show up online. You’ll learn how to balance value-driven content with promotional messaging, how to educate your audience in meaningful ways, and how batch-creating content can save you serious time and energy. Whether you’re launching something new or just trying to stay visible without burning out, this guide will help you create content that connects—and converts.

Want to write emails your audience actually reads? This blog post gives you 7 easy formatting tips to make your emails more skimmable, engaging, and effective—plus 8 subject lines that spark curiosity and 25 high-converting CTA ideas to boost your click-through rate. Whether you're new to email marketing or ready to refine your strategy, this guide will help you simplify your message and get results.

Your brand story is more than a background—it’s the heartbeat of your business. It’s what helps people connect with you, trust you, and remember you. In this blog, we’ll explore how a compelling brand story builds emotional connection, sets you apart from competitors, and becomes the foundation for meaningful, lasting growth.

I remember when I first learned about lead magnets thinking, “Agh! This feels salesy!” At the time my husband (who also is in marketing) was reading Russell Brunson’s “Secrets” trilogy—DotCom Secrets, Expert Secrets, and Traffic Secrets—which are packed with powerful marketing insights. Hearing about strategic sales funnels and great funnel leads your ideal customer were great and all but again it all felt very sleazy sales to me. Just for the record I have matured and found

If you know my story you know that I worked at the Utah Department of Health for 16 years. As a communications coordinator there I worked on multimillion dollar campaigns, grew several social media channels, and wrote newsletters promoting our programs. Now that is the keyword, programs. Up until three years ago I marketed programs provided to the public. There was no money exchanged. We were basically selling information. Since leaving the government sector, I’ve had to lea

Learn how to confidently pitch your small business to media outlets, build authentic relationships with journalists, and land meaningful PR.